Franchise & Retail

The DOOBY flagship — a world you can walk into.

More than a shop. A café where the worlds come to life: sit by the voyage band, watch the figures travel past, pick the ones you love and eat them — then collect the boxes, cards and merch that line the walls.

DOOBY flagship café concept — straight, stocked world cabinets and voyage band
The Voyage Band

Sit down. Watch the worlds go by.

A slow conveyor — our “voyage band” — carries freshly baked DOOBY figures past every seat, sushi-train style. See the animals and landmarks travel round the room, reach out, and take the one you want to eat.

DOOBY card wall, storage folders and register
Seasonal & Limited Worlds

New worlds, all year round.

The collection keeps growing. Seasonal and limited-edition worlds arrive throughout the year — fresh figures, flavours and stories that give collectors a reason to keep coming back and complete every set.

  • Rotating seasonal worlds and limited editions
  • Fresh figures, flavours and stories each release
  • App Passport sync — scan, unlock and trade
  • Warm café counter and register for easy checkout

Themed café

Drinks and bakes tuned to each world — matcha for Japan, brioche for France.

Merch line

Pyjamas, socks, plush, pins and totes for every world.

App Passport

Scan cards, track your collection and trade right in the store.

Events

Birthdays, launch days and collector meet-ups hosted on site.

The Franchise Model

Bring the DOOBY flagship to your market.

Territory licensing

Secure exclusive rights to build DOOBY in your country or region — retail, distribution and local worlds.

Café & retail concepts

Turn-key DOOBY cafés and store-in-store concepts — a physical home for the worlds, drinks and merch.

Co-branded worlds

Partner with cities, brands and IP to launch limited worlds — shared audiences, shared upside.

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Product system that scales into unlimited worlds
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Collectible figures per world, driving repeat purchase
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Themed worlds, editions and local collaborations

Interested in a DOOBY franchise or licence?

Talk to us →